Payments Fraud

September 4, 2024

A solution that will increase revenue

Kount, an Equifax Company, offers an award winning Al digital fraud protection solution that delivers accurate identity trust decisions in milliseconds. Through its advanced and patented technology, Kount enables businesses with the power of smart automation, allowing them to reduce the need for manual review and lower overhead costs. Built on the robust Kount 360 platform, the Payments Fraud solution enables businesses to easily create and maintain policies and access a complete, easy-to-use dashboard for a comprehensive view of transactions to empower quick and confident decision making.

Solution Highlights

Kount's Al-driven fraud prevention solution is simple to implement, easy to use, and delivers the most accurate payments fraud protection to help businesses dramatically improve bottom-line profitability. The solution includes everything needed to evaluate trust levels:

An extensive network of trust and fraud-related signals
Advanced Al and machine learning
The ability to create, edit, and test business policies
A case management tool for manual reviews
Reporting and analytics to evaluate everything from macro trends to a single transaction
An orchestration hub for third party integrations

Digital Identity Global Network

Kount's Digital Identity Global Network delivers real time fraud prevention and account protection. It enables customer experiences for more than 20,000 brands and works with over 70 payment processors and card networks. Linked by Kount's award-winning Al, the Digital Identity Global Network analyzes signals from 60 billion annual interactions to personalize user experiences across the spectrum of trust-from frictionless experiences to fraud blocking

Adaptive Al and Machine Learning

Kount's Al links identity trust data by using unsupervised and supervised machine learning to analyze billions of fraud and trust-related identity signals, and to deliver accurate identity trust decisions within milliseconds. It simulates an experienced fraud analyst by weighing the risk of fraud against the value of the customer, but much faster and with the ability to scale.

Omniscore is the actionable transaction safety rating that is produced by Kount's Al. The highly predictive score can be relied upon when decisioning orders, reducing dependence on manual review and reactive fraud policies. The result is fewer false positives and negatives, and more good transactions to generate revenue.

How can you benefit from using Kount?

A leading online electronics and wireless retailer, operating across 600 locations, was relying on manual reviews for every single order. As sales grew, the company required a more efficient method to stop fraud. After deploying Kount, they saw a dramatic reduction in their fraud rates while their sales continued to grow. They reduced their chargeback rate from 0.8% to 0.45%, cut in half the number

of manual reviews from 18% to 9%, and significantly reduced the time spent on each manual review by 40-50%.

Customize policies from the fraud control platform

Kount is a solution that can be fully integrated to work within a custom-built workflow as well as several marketplaces, including Shopify, to offer a quick and painless integration process.

The policies are customizable to meet your unique business needs, so you can fine-tune your fraud prevention strategies and set risk thresholds to address emerging attack methods and new use cases. You can investigate customer activity and be notified of any concerns that could impact customer experience, and identify the reason for the decision outcome, all while monitoring performance from a single location.

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