Official digital brand system
CMS Max Brand Guidelines
Use the current logo, color, typography, and presentation rules consistently across every customer touchpoint.
This page is the source of truth for the CMS Max enterprise website system. It supersedes older web color references and keeps product, partner, press, sales, support, and campaign materials recognizable.
- Official logo assets
- Current digital colors
- Raleway and Roboto
- Usage guardrails
Logo system
Choose the supplied mark that fits the space and background.
Use the horizontal logo by default. Use the vertical lockup only when a tall composition materially improves legibility, and use the icon only when the CMS Max identity is already clear from context.
White horizontal
Open asset
Grayscale horizontal
Open asset
Primary vertical
Open asset
White vertical
Open asset
Icon
Open assetDigital color system
Lead with blue and ink; use the full brand range with restraint.
The multicolor rail is a recognizable signature. Large page surfaces should remain white, soft gray, or ink rather than becoming one-note fields of a single accent color.
CMS Blue
#239FD3Primary actions, links, highlights
Deep Blue
#155F7FAccessible dark accent and supporting copy
Ink
#231F20Headings, dark surfaces, primary text
Green
#58AD45Brand rail and positive supporting accent
Yellow
#F2C94CBrand rail and limited attention accent
Red
#E44B3FBrand rail, alerts, and limited emphasis
Typography
Raleway leads. Roboto explains.
Use Raleway for concise display headings and Roboto for body copy, descriptions, controls, labels, tables, and longer reading. Keep letter spacing at zero and size type for the container it occupies.
DisplayRaleway
Build better commerce experiences.
Body and UIRoboto
Clear language, dependable hierarchy, and comfortable reading make complex platform work feel manageable.
Usage guardrails
Protect legibility before adding expression.
The logo should remain recognizable in every placement, and the interface should remain useful in every viewport.
Preserve the asset
Keep the original proportions, colors, wordmark relationship, and clear surrounding space.
Choose contrast
Use full color on light backgrounds and the supplied white logo on dark backgrounds with sufficient contrast.
Recoloring or effects
Do not redraw, stretch, skew, rotate, outline, shadow, crop through, or place the logo on visually noisy media.
Unapproved lockups
Do not add partner, product, event, or campaign text to the logo without an approved composition.
Press and partner use
Share the placement before production.
For sponsorships, reseller materials, media, awards, co-marketing, signage, apparel, video, print, or an unfamiliar background, send the intended use to CMS Max for the appropriate current file and review.
Request a brand asset- Publication
- Name the website, document, event, ad, video, product, or physical item.
- Placement
- Provide dimensions, orientation, background, neighboring marks, and a draft visual.
- Audience
- Identify who will see it, where it will appear, and how long it will remain public.
- Deadline
- Allow time for asset selection, corrections, approval, and final production.
Brand guideline FAQ
Keep every CMS Max signal recognizable.
Use the supplied files and ask before creating an unfamiliar brand treatment.
What is the primary CMS Max logo?
The primary mark is the horizontal CMS Max wordmark with the multicolor circular icon. Use the full-color version on light backgrounds and the supplied white version on sufficiently dark backgrounds.
What fonts does CMS Max use?
CMS Max uses Raleway for display headings and Roboto for body copy and interface-supporting text in the current enterprise website system.
What are the current CMS Max digital colors?
The current web system uses CMS Blue #239FD3, Deep Blue #155F7F, Ink #231F20, Green #58AD45, Yellow #F2C94C, and Red #E44B3F, supported by white and neutral grays.
Can I recolor or redraw the CMS Max logo?
No. Use a supplied asset without stretching, skewing, redrawing, changing the wordmark, rearranging the icon, adding effects, or substituting brand colors.
How do I request a press or partner asset?
Contact CMS Max with the publication, audience, format, background, placement, and deadline so the team can provide an appropriate current asset and usage guidance.
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