Preserve what works
Protect valuable content, data, URLs, customer journeys, brand assets, and integrations instead of starting from an empty canvas.
CMS and eCommerce replatforming
Migrate to CMS Max
Move the website without losing the business logic behind it.
Migrate content, commerce data, media, URLs, forms, integrations, and operational workflows through a controlled program built around discovery, mapping, validation, launch readiness, and measurable acceptance criteria.
- Source inventory
- Data mapping
- SEO protection
- Workflow validation
- Rollback planning
01Discover + map
02Build + validate
03Launch + improve
Migration is a business program
Replatform data, experience, integrations, and ownership together.
A website can look complete while critical redirects, form notifications, order states, feeds, analytics, tax rules, or customer history are still missing. The migration plan must define acceptance across every layer.
Improve what should change
Use the move to simplify architecture, retire stale content, clean data, consolidate tools, and clarify ownership.
Prove before launch
Reconcile records, crawl URLs, exercise workflows, test edge cases, rehearse cutover, and define rollback criteria.
CMS Max migration framework
Eight workstreams from source audit to launch confidence.
Every migration is different, but the control points should remain visible and testable.
Discovery and ownership
Define goals, stakeholders, source systems, owners, constraints, risk, timeline, and measurable acceptance criteria.
Content and URL inventory
Crawl pages, posts, media, metadata, schema, redirects, internal links, traffic, and search performance.
Data mapping
Map fields, identifiers, relationships, history, privacy rules, transformations, exclusions, and reconciliation reports.
Experience rebuild
Create the target design system, navigation, templates, content types, catalog presentation, forms, accounts, and checkout.
Integration validation
Configure and test payments, tax, shipping, POS, fulfillment, feeds, CRM, email, analytics, webhooks, and APIs.
SEO transition
Map redirects, preserve intent, validate canonical rules and schema, update links, and prepare launch monitoring.
Cutover rehearsal
Run dry migrations, calculate downtime or freeze windows, test DNS, define deltas, and confirm rollback triggers.
Launch and stabilization
Reconcile production, monitor errors and search signals, verify workflows, triage issues, and enter an improvement cadence.
Source-platform paths
Start with the risks specific to the current stack.
Do not force every source platform into one generic import. Profile its data model, extensions, exports, APIs, and operating dependencies first.
Shopify migrationCatalog, customers, orders, content, apps, and POSMap available exports and APIs, app-owned data, storefront content, redirects, integrations, and channel ownership.Compare Shopify →WordPress migrationPosts, pages, media, builders, plugins, and custom fieldsInventory custom content types, taxonomies, theme behavior, forms, plugin data, URLs, and hosting dependencies.Compare WordPress →WooCommerce migrationProducts, variants, orders, extensions, and WordPressMap catalog relationships, historical commerce data, subscriptions, coupons, payments, tax, shipping, and extensions.Compare WooCommerce →Jotform migrationForms, submissions, uploads, payments, and integrationsRebuild representative workflows, map fields and logic, preserve required history, and test the full response path.Compare form builders →
Acceptance criteria
Define “done” before the source system changes.
Every workstream needs an owner, evidence, severity thresholds, approval, and a rollback or remediation path.
- Data
- Record counts, relationships, totals, files, identifiers, permissions, and historical reports reconcile to agreed thresholds.
- Experience
- Priority journeys, responsive layouts, accessibility, search, forms, accounts, checkout, emails, and errors pass review.
- SEO
- Indexable URLs, redirects, canonicals, metadata, schema, links, sitemaps, robots rules, and analytics are validated.
- Operations
- Owners can publish, fulfill, refund, support, report, monitor, escalate, and recover within the target model.
Migration FAQ
Questions to answer before the first import.
The source platform, data quality, business rules, design scope, integrations, and launch constraints determine the real plan.
What can be migrated to CMS Max?
Potential scope includes pages, posts, media, products, variants, categories, brands, customers, orders, coupons, form definitions, submissions, metadata, redirects, and integration data. Availability and quality depend on the source system.
Will the existing design be copied?
A migration can reproduce important brand and experience patterns or use the move as an opportunity to redesign. The team should explicitly decide what to preserve, improve, consolidate, and retire.
How does CMS Max protect SEO during migration?
The plan inventories indexable URLs, content, metadata, canonical rules, schema, media, internal links, analytics, and search-console data; then maps redirects and validates the launched site with crawls and monitoring.
Can historical orders and customers be migrated?
Potentially. The source export or API, privacy requirements, identifiers, relationships, history depth, and reporting needs determine what can and should move. Reconciliation is required.
Does the old site stay available during the project?
Normally the source remains the system of record until an agreed cutover. A content and data freeze, delta migration, DNS plan, rollback criteria, and source archive should be documented.
How long does migration take?
Timing depends on data volume and quality, design, custom features, integrations, approvals, content work, SEO scope, testing, and launch constraints. Discovery should produce a phased schedule.
Start with the source
Build a migration plan before building the replacement.
Bring the current platform, content inventory, data exports, integrations, traffic, pain points, and launch constraints. CMS Max will help define the path.
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