What does the blog type mean?
Choosing the Right Schema Type for Your Content
Select the schema type that best describes your content to help search engines understand and display your articles properly.
Quick Decision Guide
- • BlogPosting: For regular blog posts, tutorials, and opinion pieces
- • NewsArticle: For breaking news, press releases, and time-sensitive announcements
- • Article: For everything else (general content, case studies, guides)
BlogPosting
The most specific type for blog content. Use this for posts on your blog that represent your thoughts, experiences, or insights.
Best for:
- Regular blog posts and articles
- How-to guides and tutorials
- Opinion pieces and commentary
- Personal experiences and stories
- Industry insights and analysis
Examples:
- "5 Tips for Improving Your E-commerce Conversion Rate"
- "Our Journey Building a Multi-Tenant SaaS Platform"
- "Why We Switched from WordPress to Laravel"
NewsArticle
Reserved for newsworthy content that reports on current events, breaking news, or time-sensitive announcements.
Best for:
- Breaking news and current events
- Press releases and official announcements
- Company news (funding, acquisitions, launches)
- Industry news coverage
- Time-sensitive updates
Examples:
- "CMS Max Raises $5M Series A Funding Round"
- "New Data Privacy Regulations Take Effect Today"
- "CMS Max Announces Partnership with Stripe"
Important: Only use NewsArticle for actual news content. Using it for regular blog posts may be seen as misleading.
Article
The general-purpose option that works for all types of written content. A safe default when the content doesn't clearly fit the other categories.
Best for:
- General informational content
- Case studies and success stories
- Comprehensive guides and resources
- Product feature announcements
- Educational content
- When you're unsure which to use
Examples:
- "Understanding Multi-Tenant Architecture"
- "Customer Success: How Acme Corp Increased Sales by 300%"
- "Complete Guide to E-commerce Security"
Common Questions
Does this affect my SEO?
All three types are treated equally by search engines. The choice helps search engines better understand your content type, but won't directly impact rankings. Choose based on accuracy, not SEO advantage.
Can I change it later?
Yes, you can change the schema type at any time by editing your blog post settings. Changes take effect immediately.
What if I'm still not sure?
When in doubt, use Article as your default. It's the most general type and works perfectly for all content types. You can always change it to something more specific later.
Technical Note: All three schema types use the same properties (headline, author, datePublished, etc.). The only difference is the @type value in the structured data, which helps search engines categorize your content more accurately.
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