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CMS Max Documentation

Customer Sign In

Customer Sign-In & Member Pricing

When a customer belongs to a Customer Group (e.g. Gold or Wholesale), they can sign in to your storefront to see their prices as they browse — not just at checkout. Signed-in members see both the regular price and their member price everywhere a price appears: product listings, the product page, search results, and the cart.

How shoppers sign in

The storefront header shows a Sign in control. Because customer accounts live in the secure checkout system, clicking it sends the shopper to the checkout login and brings them straight back to the page they were on. Once signed in, the header shows their name and a Sign out option.

There is nothing to configure for the sign-in link in the default theme — it appears automatically in the header. If you use a custom header, add the Customer Sign In / Sign Out block (the [customerAuthLink] shortcode) wherever you want it.

What a signed-in member sees

  • Listings, product pages, search results show the regular price plus a "Group Price" line (for example, Gold Price: $80).
  • The member price always matches what they are charged at checkout — the storefront never shows a discount the customer won't actually receive.
  • Guests and non-members see only the normal price; member pricing is never shown to people who aren't signed-in members of an active group.
  • A product can be excluded from group discounts (see the Allow customer-group discounts toggle in the Customer Groups guide) — excluded products show only the normal price to everyone.

Pricing rules a member sees

  • Sales and member pricing don't stack — the shopper gets whichever is lower (the sale price or the member price), never both combined.
  • Volume / tier pricing and member pricing don't stack either — again, the lower of the two applies.
  • Price filters and sorting on the search page reflect the member's prices, so filtering "under $100" or sorting by price matches what they actually pay.

Signing out

Clicking Sign out signs the shopper out of both the storefront and the checkout, so the next person using the same device starts fresh and is not signed in as the previous customer.