Liquor Max
A plugin to manage and display beverage information for your products.
Overview
Liquor Max is a product management add-on designed specifically for liquor retailers. It extends your product catalog with fields and attributes tailored to wine, spirits, cider, and sake — giving your customers the detailed product information they expect when shopping for beverages.
Getting Started
- Go to Settings > Plugins in the admin panel
- Find Liquor Max and click to open the settings page
- Click Save and Install

Supported Beverage Categories
Liquor Max supports four beverage types, each with fields matched to the information relevant to that category:
- Wine — includes vintage year, professional ratings, varietal, country, region, and subregion
- Spirits — covers whiskey, vodka, rum, gin, tequila, and other distilled beverages
- Cider — supports hard ciders and fruit-based beverages
- Sake — for Japanese rice wine products
Product Fields
Fields Available for All Beverage Types
Every beverage product can include:
- Bottle size — required for all products
- Brand — the producer or label name
- Dietary and sustainability attributes — mark products as organic, vegan-friendly, or gluten-free
- Ownership diversity badges — highlight Black-Owned/Operated or LGBTQ+ Owned/Operated businesses
- Kosher certification — indicate certified Kosher products
- Store Pick designation — flag products as a curated staff recommendation
Additional Fields for Wine
Wine products support the most detailed metadata, making them well-suited for premium and collectible inventory:
- Vintage year — select the production year from 1900 to the present
- Professional rating — enter scores on a 70–100 scale
- Rating source — record where the rating came from (up to 100 sources per product)
- Varietal, country, region, and subregion — full geographic and grape variety classification
Adding a Beverage Product
When creating or editing a product:
- Select the beverage category (required for all beverage products)
- Choose the bottle size (required for all beverage products)
- Fill in any optional fields relevant to the product type. Record Alcohol by Volume for wines you want to publish to Vivino
- For wine, use the rating fields to add professional scores and their sources
All other standard product settings — pricing, images, inventory — are managed through the main product form alongside these beverage-specific fields.

Vivino Feed
Vivino can list your wines and link shoppers back to your store. To do that it needs an XML feed of what you currently have in stock, which Liquor Max can publish for you.
Go to Plugins → Liquor Max and open the Vivino Feed section:
- Turn on Enable Vivino Feed. The feed is published at your store's own address, shown as the Feed URL — for example
https://yourstore.com/vivinofeed.xml. While the setting is off, that address returns "not found", so nothing is exposed until you are ready. - Optionally set a Price Markup (%). The markup is added to each wine's current single-bottle price, including an active sale or a quantity tier that begins at one bottle. Leave it at 0 for the unmarked price.
- Save your changes, then give the Feed URL to your Vivino representative.
What gets included
Only wines that are ready to sell appear in the feed:
- The product is a wine with a positive price and inventory count, plus a recorded alcohol strength (including 0% for non-alcoholic wine)
- The product is publicly visible — drafts, password-protected and members-only wines stay out of the feed
- It has a positive shopper price and does not use an alternative-buy action
- It is a simple product without active options, variations, or dimension-based pricing
- Its availability is set to In Stock; pre-orders and backorders stay out even when their recorded stock count is positive because Vivino cannot carry those statuses
- Its bottle size is one Vivino accepts: 375ml, 500ml, 750ml, 1L, or 1.5L
- It is bottled wine in a supported presentation; products recorded as cans, boxes, kegs, pouches, boxed wine, special editions, mixed cases, multi-bottle cases or packs, or gift packaging stay out
- It is a wine product rather than a wine accessory
Here, a simple product means its price and stock are recorded directly on the wine product, with no active option or variation choices underneath it and no dimension-based pricing. Liquor Max wines are expected to use this shape. Vivino provides one price and one inventory count per feed entry, so products with active child choices are left out rather than combining them in a way that could advertise the wrong price or stock. Disabled old choices do not prevent the otherwise-simple wine from appearing.
The selected Bottle Size is enough for this check, including older products whose separate numeric volume was never stored. A non-bottle size such as a keg or pack is still excluded even if it has the same volume as an accepted bottle. Wines in other bottle sizes (such as 187ml splits or large formats above 1.5L) are left out rather than being sent and rejected. Each entry carries the available producer, wine name, most-specific recorded appellation, vintage, colour, varietal, alcohol strength, country and image, plus its bottle size, current quantity-one price with any configured Vivino markup, stock count and a link back to the product page. Wines without a vintage are sent as NV (non-vintage).
The bottle size and unsupported punctuation are removed from the composed product name because Vivino reads only its defined name parts — so products titled "Grand Reserve 750ml" or "Grand Reserve Magnum" are sent as "Grand Reserve" with the size in its separate field. Red wines do not have a red colour appended to the composed name, which is Vivino's convention. When a real label already contains its colour, such as "Apothic Red", "Conundrum White", or "Ménage à Trois Rosé", the full label is kept and the colour is not appended a second time.
Each entry represents one bottle. Its current quantity-one price is sent with the markup applied on top. A tier beginning at one bottle changes that price; tiers beginning above one bottle are not advertised. Stock comes directly from the simple product: tracked products send their available bottle count, while a wine that does not track inventory is sent at the highest count Vivino accepts. Products with active options, variations, dimension-based pricing, or alternative-buy actions are left out rather than advertising a price or stock value that does not represent a fixed single-bottle offer.
The feed is generated fresh each time Vivino requests it, so stock levels and prices are always current — there is nothing to re-upload after changing a product.