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CMS Max Documentation

Managing Product Photos

How to upload product images, choose display modes, and select the right image sizes for your store

Overview

Product photos are one of the most important elements of your online store. CMS Max gives you control over how images are displayed and provides recommended sizes to ensure your photos look great on every device.

Product photos tab in the admin

Choosing a Photo Display Mode

When you configure how a product image appears, you can choose between two display modes: Cover and Contain. The right choice depends on your photos and how you want them to look in their display frame.

Cover

Cover mode fills the entire image frame with your photo. If the image is wider or taller than the frame allows, the edges are cropped so the frame is always completely filled. This produces a clean, uniform look across your product listing — particularly effective when all your product photos have a consistent composition.

Use Cover when you want a uniform grid where every product image fills its space completely and a small amount of cropping is acceptable.

Contain

Contain mode keeps the entire image visible at all times. If the photo doesn't fill the full frame, white space is added around the image to fill the remaining area. Nothing is ever cropped.

Use Contain when your product photos must be shown in full — for example, if the edges of the image contain important details that cannot be cut off.

Uploading images at the recommended dimensions ensures the best quality and performance across your store. All sizes are provided at a width of 1200px to support high-resolution (retina) displays.

Aspect Ratio Recommended Size Best Used For
Landscape 3:2 1200 x 800 px Wide horizontal products
Landscape 4:3 1200 x 900 px Standard horizontal products
Square 1:1 1200 x 1200 px Uniform product grids
Portrait 2:3 1200 x 1800 px Tall or vertical products
Portrait 3:4 1200 x 1600 px Apparel and tall items

Tip: Choose one aspect ratio and use it consistently across your catalog for the most polished storefront appearance.

Uploading Product Photos

  1. Navigate to eCommerce > Products and open the product you want to edit (or create a new one).
  2. Click the Photos tab.
  3. Upload your image files. You can upload multiple photos per product.
  4. Drag the images to reorder them — the first image is shown as the main product photo.
  5. Select your preferred Display Mode (Cover or Contain).
  6. Click Save.

Using Central Image Suggestions for Liquor Products

When a liquor product has no featured image and has a matching Central product with a completed image audit, its Images and Liquor Max tabs show the same verified source candidates found by Central. Suggestions are hidden after a featured image is applied.

Finding images for a liquor product

If neither tab shows suggestions yet, click Create Image With AI next to the featured image, or Find Product Images in the Liquor Max tab, and confirm. Save any GTIN change first.

This starts a new search for genuine images of the matching Central product, even if a previous search is running or already has results. It doesn't create or apply an image on its own. Both tabs show the search in progress and update automatically when candidates are ready, which can take a few minutes. Starting a new search replaces unreviewed suggestions from the previous audit. If no suitable images are found, the tabs say so and you can search again.

Image audits are shared by tenants matched to the same Central product. A new search can replace another tenant's pending suggestions, and each search may incur an AI cost.

Choosing an image

  1. Click a candidate to select it.
  2. Choose Use source to make a suitably sized source the featured image, or choose Generate AI version to create a cleaned-up version based on that source. The page shows generation progress and adds the finished AI version as a separate option for you to review and apply. If Central already generated an AI version, it appears there immediately as Central AI version.
  3. A red cross means the source is too small to use directly. It can still be selected as the reference for AI generation.
  4. Click the enlarge icon on any image to open a larger preview. The preview shows the website the source image came from and an Open original link.

Only one AI version can be generated at a time for each product.

Choosing a source or AI image marks the Central image audit as reviewed. The selected image is submitted through the normal Central product-update process and does not immediately change products belonging to other tenants. Unused AI image previews are automatically removed after seven days.