eCommerce
An overview of CMS Max's eCommerce system and its features for managing your online store
Overview
CMS Max's eCommerce solution gives you everything you need to run a full-featured online store — from managing your product catalog and processing orders to collecting sales tax and recovering abandoned carts. The system is designed so that store administrators can handle day-to-day operations without technical assistance.

What's Included
Product Management
Build and maintain your product catalog with flexible tools for every type of inventory:
- Product identifiers — Assign GTINs (barcodes) and SKUs to your products so they display correctly on Google Shopping and other marketplaces. See GTINs and SKUs.
- Product photos — Control how images are displayed and what sizes to upload for the best presentation. See Managing Product Photos.
- Product tags — Describe products with reusable metadata such as Material: Metal and expose selected groups as storefront filters. See Product Tags.
- Product list settings — Reuse product list layouts, sorting, pagination, and filters across pages and categories. See Product List Settings.
- Option Sets — Define reusable sets of options (such as sizes or colors) once and apply them to many products. See Option Sets.
- Pricing methods — Choose from standard pricing, variants, bulk pricing, tiered pricing, dimension pricing, and more. See Pricing Methods.
Order Management
Track and fulfill customer orders through their complete lifecycle — from the moment a purchase is placed to final delivery. Each fulfillment method (shipping, in-store pickup, curbside pickup, local delivery, and third-party delivery services) has its own set of statuses to keep you and your customers informed. See Managing Orders.
Tax Integration
CMS Max integrates with TaxJar to automatically calculate accurate sales tax at checkout based on the customer's delivery address and your configured tax locations. You can assign tax codes to individual products for items that are taxed differently or are exempt. See Setting Up Sales Tax and Sales Tax.
Search and Customer Experience
- Product search — Customers can search your store by product name, SKU, brand, category, tags, and more. Results are ranked by relevance so shoppers find what they're looking for quickly. See How Product Search Works.
- Related products — Manually selected related products take priority. When automatic suggestions are enabled and there are no manual selections, suggestions start with the product's most specific categories, then expand through each parent category. For example, a Riesling shows other Rieslings first, then other white wines, then other wines. Brand, similar-price, and other products only fill remaining spaces after the category tree is exhausted.
- Category images — Category cards on shop pages show the image assigned to the category. When a category has no image of its own, the card automatically shows the featured image of the first product in that category that has one, so grids look complete without assigning an image to every category.
- Abandoned cart recovery — Automatically send reminder emails to customers who leave without completing checkout. See Abandoned Cart Recovery.
- Coupons — Create discount codes customers can apply at checkout. See Coupons.
- Customer groups — Assign customers to a pricing group (e.g. Gold = 20% off, Wholesale = $10 off) so they automatically get their discount at checkout. See Customer Groups.
- Tax exempt customers — Mark individual customers as tax-exempt so checkout skips sales tax for them. See Tax-Exempt Customers.
Shipping
Configure which shipping carriers your store uses and understand how USPS, UPS, and FedEx compare for different types of shipments. See Shipping Carriers.
Payment Processing
Accept credit card and ACH bank transfer payments through integrated payment gateways. Configure payment options, discount coupons, and processing fees directly within your store. See Payment Processing.